HF Custom

Located Inside Hickory Furniture Mart

A division of Martinsville-based Hooker Furnishings, HF Custom (formerly Sam Moore) has been crafting quality, custom upholstery since 1940. Originally a traditional accent chair resource, they have evolved into a full-line upholstery manufacturer, specializing in fashion-forward designs, intricate finishes, and on-trend fabric offerings. With a diverse range of custom sofas, sectionals, chairs, and recliners, complemented by over 20 multi-step finishes and more than 650 fabrics, every piece from HF Custom is a unique masterpiece.

HF Custom is deeply committed to its community, engaging in philanthropic efforts that benefit local charities through fundraising activities, community sales, and employee volunteerism. Their 300,000 square-foot facility blends advanced technology with traditional craftsmanship, utilizing state-of-the-art machinery alongside the skilled hands of artisans. Proudly crafted in the heart of Virginia's Blue Ridge Mountains, HF Custom continues to uphold its legacy of quality, handcrafted, custom upholstery for homes around the world.